Colour: sunshine - optimism, benefit focus and constructive thinking.
Aim: this is a deliberate search for the positive. It is important to see the value in our own ideas - value sensitivity. The most unappealing ideas can have some value in them if you look hard enough. Entrepreneurs see value that those around them have not yet spotted. People tend to be positive when they immediately can see something in it for themselves - human nature!
What are the benefits?
What would be the optimum outcome?